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KEY TAKEAWAY: DTC TV ads can produce results, but it’s essential to drive patients into the doctor to ask for your drug while educating physicians on the telltale symptoms of the disease state you are marketing to. Continue reading
KEY TAKEAWAY: Eyeforpharma survey’s findings show that investment in DTC may be increasing but its effectiveness is decreasing. Numerous studies have shown that DTC TV spots are less than 20% effective in driving patients into their doctors to ask for an Rx. So the question becomes “why?” are DTC marketers so in love with TV? Continue reading
POST SUMMARY: According to John Mack 70% of DTC spending last year was on TV. To me, that’s proof that DTC marketing is still stuck in the past and too many DTC marketers are attending way too many DTC conferences. Continue reading