KEY TAKEAWAY: DTC TV ads can produce results, but it’s essential to drive patients into the doctor to ask for your drug while educating physicians on the telltale symptoms of…
Tag: DTC TV
Why pharma is so in love with TV spots (truth nobody talks about)
KEY TAKEAWAY: Eyeforpharma survey’s findings show that investment in DTC may be increasing but its effectiveness is decreasing. Numerous studies have shown that DTC TV spots are less than 20% effective…
Proof Pharma marketers don’t get it
POST SUMMARY: According to John Mack 70% of DTC spending last year was on TV. To me, that’s proof that DTC marketing is still stuck in the past and too many…