SUMMARY: Among US adults who looked for health information and used the internet for their most recent search, the percentage who reported accessing health information without frustration was stable during…
Pharma’s move to digital Part 2 DTC Marketing
OPENING: DTC marketers have relied too much on TV advertising. Despite data that shows that people are watching more TV than usual during the pandemic, there has been an overall and…
Pharma’s move to digital Part 1 HCP Marketing
OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. There is, however, a difference between an evolutionary move to…
Pharma agency babble
HEY NOW: If you want a great example of why pharma needs to build expertise in-house and rely less on agencies, read the newest white paper from Intouch Group. I…
Pharma: The time is now for digital marketing
SUMMARY: Digital marketing is not a tactic. It’s a mindset. With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas…
Help Wanted: New breed of pharma CEOs
SUMMARY: The argument that the first rule of business is to make money is becoming more irrelevant in a time of social chaos. Every company is entitled to make a…
DTC for small, older, patient populations
SUMMARY: TV doesn’t make sense for smaller and older patient populations. DTC marketers should be thinking digital and aligning execution with their needs.
A huge online health opportunity
KEY POINTS: The social media shutdown of far-right hate groups and speech is once again spotlighting freedom of speech issues. Whose responsibility is it to ensure that health information, for…