IN SUMMARY: Most patient’s are not paying attention to DTC TV ads and when they do they are going online to learn more but pharma is being left out of the “conversation” because they don’t provide the information that people want to ask their doctor for an Rx.
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KEY TAKEAWAY: Many of the highest-paying employers in the health-care sector—and the entire S&P 500—were biotech companies, according to an analysis by The Wall Street Journal of annual disclosures for hundreds of big U.S. companies. While pharma may argue that these salaries are needed to attract talented people who take a job for salary alone usually are bound by “golden handcuffs”
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KEY TAKEAWAY: 71% of healthcare professionals believe that people with obesity are not interested in losing weight. “Obesity is one of the most complex, chronic health challenges faced by our society today, yet the current approach to obesity management falls short compared to other similar chronic diseases,” commented Professor Ian Caterson, ACTION IO lead investigator and foundation director of the Boden Institute at the University of Sydney.
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KEY PONTIFICATION: The all front attack against pharma drug pricing is going to de very little to lower overall healthcare costs but politicians are not about providing REAL results, they are all about getting re-elected. Pharma companies largely ignored the gathering storm clouds and went about business as usual which is resulting in new restrictions that are going to limit innovation.
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KEY TAKEAWAY: Drug prices in TV ads don’t mean a damn thing and may scare patients away from needed prescription drugs to treat health problems. Until we address the lack of transparency around drug costs adding the list price to ads is like trying to nail jello to the wall.
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