Those of Us Who Love Working In Pharma Have a Responsibility To Patients
You might think not-for-profit health insurers have a lower claim denial rate, but 2024 research shows that’s not true. I pulled the latest CMS Transparency in Coverage data available for the …
How Nonprofit Insurers Compare in Claim Denials Read More
For years, pharma companies have spent millions building and rebuilding websites that too often feel designed to satisfy internal stakeholders rather than the people who actually use them. Brand teams …
Pharma Websites: How to make them relevant again Read More
Big pharma has an image problem. But public opinion trends are more complex than a simple decline: overall trust nosedived in 2023 but has crept up since then. Meanwhile, distrust …
Americans Still Don’t Trust Big Pharma. Social Media Shows Why. Read More
Hiring in the pharmaceutical industry is a high-stakes balancing act. When budget season rolls around, or a department expands, taking a chance on entry-level or under-qualified talent can look like …
The Cost of Passing On Experienced Pharma Candidates Read More
Let’s begin with something Revolution Medicines absolutely deserves credit for. RASONQUE is not another me-too cancer drug with a numerically small but statistically significant improvement that you have to massage …
Revolution Medicines Did Something Extraordinary. Then It Put a $477,600 Price Tag on It. Read More
AI isn’t sitting on the edge of health search anymore. For many health searches, **AI is becoming the front door to health information. And that matters because Google’s old job was …
AI Is Changing How Patients Search for Health Information—and Pharma Websites May Pay the Price Read More
Pharma has a website problem nobody wants to talk about. Companies continue to spend millions of dollars building, redesigning, maintaining, testing, and promoting massive branded product websites as if patients …
Pharma Is Wasting Millions on Product Websites Nobody Uses Read More
For those of us who work in the pharma industry, we bear a great responsibility. Sure, we have responsibilities to our employers. We have budgets to meet, forecasts to achieve, …
Bringing the Patient Perspective into Pharma Decisions Read More