Those of Us Who Love Working In Pharma Have a Responsibility To Patients
If you flip on network television for one hour, you’re likely to see a pharma commercial. Kayakers. Couples at farmer’s markets. Friends cooking dinner together. And a dog. Of course …
Pharma Keeps Putting Drugs on TV That Probably Shouldn’t Be There Read More
It’s a story we hear every year. Health care costs are too high. Spending on prescription drugs is skyrocketing. Hospitals charge way too much. Employee utilization is out of control. …
Employers Need to Stop Complaining About Healthcare Costs—and Start Doing Something About Them Read More
If Walmart, Amazon, Apple, Microsoft, JPMorgan Chase and other massive employers can negotiate directly with suppliers for virtually everything else they purchase, why shouldn’t they negotiate directly with pharma companies …
America’s Largest Employers Should Form a Drug-Buying Alliance—and Bypass the PBMs Read More
Recent CDC data shows that about one in three American adults say they experience loneliness. About one in four say they lack sufficient social and emotional support. That puts tens …
The Hidden Healthcare Tax: What Loneliness Is Costing the U.S. Healthcare System Read More
What if pharma brands embedded a small, AI-powered question box on their product websites that let consumers ask questions? “But wait,” you say, “the Regulatory Affairs team will never allow …
Could Pharma Put an AI Query Box on Drug Websites—and Survive FDA Scrutiny? Read More
Go to the consumer website for many prescription drugs, and you will find something unusual. Before learning what the drug does, who it is for, or why they should talk …
Pharma Websites Are Scaring Away the Very Patients They Want to Reach Read More
Leading pharma executives are rewarded for doing much more than meeting quarterly earnings expectations. They are entrusted with deploying billions of dollars of shareholder capital. Building productive R&D organizations. Anticipating …
The Worst-Led Big Pharma Companies of 2026 Read More
Pharma has gotten really good at creating fancy websites. The problem is, I’m not sure we’ve become equally skilled at creating websites our customers actually want to visit. Consider the …
Pharma Is Wasting Millions Building Websites Nobody Wants to Navigate Read More