HEY NOW: Pharma is pouring more money into digital but a lot of the money is being wasted. Here are some questions that ever pharma eMarketer and/or agency person should be able to answer on short notice..
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MY TWO CENTS: In my almost 20 years in the healthcare business I have seen a constant across 99% of companies: a culture ingrained in meetings and dead slow decision making. It’s hurting the industry and it’s driving talented people away.
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KEY IDEA: A panel of leading cardiologists weighed in in the Apple Watch and it wasn’t pretty. While they like the idea that it can alert patients to a potential problem they will never accept the apps, or any apps, a diagnostic tool.
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WHY? According to the Lancet “cancer trends in young adults, often under 50 years, reflect recent changes in carcinogenic exposures, which could foreshadow the future overall disease burden. The risk of developing obesity-related cancer seems to be increasing in a stepwise manner in successively younger birth cohorts in the USA.
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KEY DATA: According to an overview published by data analysts at Clever in September, the average American pays 101 percent more for healthcare than they would have in 1984, and the number of people choosing to forgo insurance is also climbing, with a 7 percent increase in the last year.
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SUMMARY: According to a new report from the Institute for Clinical and Economic Review released on Tuesday, combined price hikes from seven drugs, in 2017 and 2018, contributed to a $5.1 billion increase in U.S. spending. None of those drugs had new important evidence to support the price increase, the study concluded. Why is this happening?
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SUMMARY: A Philadelphia jury on Tuesday awarded $8 billion in punitive damages against Johnson & Johnson and one of its subsidiaries over a drug the companies made that the plaintiff’s attorneys say is linked to the abnormal growth of female breast tissue in boys. Once again J&J is caught.
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