KEY TAKEAWAY: A study looked at 24 top-rated, interactive apps for Android mobile devices pertaining to medical information, dispensing, administration, prescribing or use. Of those, 79% shared user data with third parties, which then shared it with “fourth parties.”
Continue readingKEY TAKEAWAY: Dynamic content enabled websites
KEY SUMMARY: For years, businesses have responded to rising health care costs primarily by shifting more of those costs onto their employees, through higher deductibles and other cost-sharing. The average deductible is now 212% higher than it was in 2008. Employers cover more people than any other insurer and account for about 20% of all health care spending — almost $700 billion in 2017. With rising, costs companies may decide to form their own health insurance organizations.
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KEY TAKEAWAY: While patients are going online to research new drugs and treatments, pharma websites are becoming a less important part of the decision making. DTC marketers need to focus more on digital and less on TV.
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KEY TAKEAWAY: Pharma agencies either have not communicated what effective reach and frequency is or DTC managers are spending money so they don’t lose it. Either way, what I learned in analyzing quantitative data is that people are tired of the same ads that are repeated over and over.
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KEY TAKEAWAY: As big pharma gets bigger, the one challenge they have mastered is the reduction in administrative burdens they place on managers and employees.
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KEY TAKEAWAY: Drug pricing in pharma DTC ads is not going to affect the prices of drugs. The list price doesn’t mean a damn thing to patients who have any health insurance. However, a lawsuit against pricing in ads is going to a PR nightmare for pharma companies.
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