QUICK READ: The vast majority of elder care facilities are owned by corporations who usually put profit ahead of our fathers and mothers. COVID-19 has exposed the poor care in…
Getting patients back to their doctors
QUICK READ: It’s apparent that getting patients back to their doctor is going to be a huge challenge for DTC marketers. Pharma needs to develop a consistent message that motivates…
Fact-checking social media
QUICK READ: Twitter has finally decided to fact-check someone who has made over 20,000 false statements but Facebook feels “it’s not their job” to fact check posts. Political claims are…
Healthcare headlines
QUICK READ: Here are some headlines around the web from real journalists who keep us informed.
What’s the future of DTC marketing?
QUICK READ: DTC is not going to go through a revolution it’s going to be evolutionary. Now is the time to get the right people in place and understand how…
10 things to look for in a good pharma emarketer?
QUICK READ: eMarketing people are going to be a key part of your brand’s success yet too many recycled eMarketing people will jump from company to company to enhance their…
We’re at war with science
QUICK READ: Trump has been lashing out at scientists whose conclusions he doesn’t like. Twice this week, Trump has not only dismissed the findings of studies but suggested — without…
Top 10 trends in pharma marketing after COVID-19
QUICK READ: Marketing to HCP’s and patients after COVID-19 in not going to be revolutionary, it’s going to be evolutionary. Companies that ask “what if?” and are prepared to fail…