IN SUMMARY: American healthcare is failing. Not only has the FDA become a political pawn but almost half the population is now obese. While there are lots of reasons for…
Pharma’s “goodwill” is gone
IN SUMMARY: Pharma’s reputation is going to continue to slide with new acquisitions that have to be paid for with high drug prices and the continuing loss of good employees…
Online ads: Creative vs. media
TO THE POINT: When it comes to online advertising the creative is more important than the money you’re spending on media. DTC marketers need to create a “hook point” to…
AbbVie doesn’t care about employees
THE BASICS: A “critical part” of pharmaceutical company AbbVie‘s success is “face-to-face” interaction, CEO Richard Gonzalez explained in an Aug. 27 email outlining its process for bringing thousands of U.S.-based employees…
Fewer consumers trust either government or corporations to “do the right thing”
IN SHORT: Pharma companies have finally banded together to ask the FDA to better regulate any new drug approvals including a possible new COVID vaccine. Why? Six in 10 Americans…
Pharma’s vaccine pushback “too late”?
IN SHORT: It may be too late for pharma to persuade the public that any COVID-19 vaccine is safe and effective as the FDA continues to be a political baseball…
The threat to the integrity of the drug approval process
IN SUMMARY: Under no circumstances can or should the US drug approval process come under questioning by the press or patients. This administration has shelved science and replaced it with…
The pharma company of the future
Everyone, it seems, has issues with big pharma. From obscene profits to outrageous compensation for CEOs pharma has seems to have the attitude of a big corporation who doesn’t care….