The good news is that there are two vaccines against COVID. The bad news most people don’t know when they are eligible or where to get their shots. As usual…
The best to all
This year I passed 750,000 readers and I could not be more thrilled. I know you love the industry as much as I do and that there is much work…
Is DTC effective?
According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said…
Should pharma be in the app business?
Consumers downloaded 204 billion apps in 2019, and mobile use has been increasing during the pandemic. Apple, with its new privacy requirements, is challenging app developers and brands while Facebook…
Pharma has a long way to go
It’s hard to believe that 2020 is almost over but goodbye and good riddance. I’m hoping a new leader can restore the CDC and FDA’s trust and that the nationwide…
Common sense approach to the pharma industry
SUMMARY: The “goodwill” that many believe was gained from the development of a Covid-19 may be more of a wish than a reality. Pharma companies are still too focused on…
American healthcare is unsustainable
SUMMARY: (Axios) The U.S. spent $3.8 trillion on health care last year, accounting for about 18% of the entire American economy, according to new federal data. The U.S. has by…
Virtual ad boards
Pharma has adapted virtual ad boards which is essential for impact marketing. I’ve noticed, however, that some best practices for ad boards seem to be slipping. Here is a checklist..