QUICK READ: By 2030, nearly one in two adults will be obese, and nearly one in four will be severely obese. In as many as 29 states, the prevalence of…
Coronavirus highlights fake health news
QUICK READ: The Internet is full of misinformation about the coronavirus. Bad health information still abounds online. It’s up to online health seekers to determine which health information is bad…
We live in a pill culture
QUICK READ: Although a heart-healthy lifestyle is a potent medicine in the management of cardiovascular risk, a large Finnish study finds that many — but not all — patients forgo healthy…
DTC will need to adapt to survive and thrive
QUICK READ: Constraints around market access and pricing, changing patterns of demand, and continuing downward pressure on health care budgets are presenting the pharma industry with a volatile and highly…
Management consultants deal in cold, hard, numbers
QUICK READ: An ideal of shareholder primacy, powerfully championed by Milton Friedman in a 1970 New York Times Magazine article entitled “The Social Responsibility of Business is to Increase its Profits,” gave…
Pharma is going to pay the price
QUICK READ: During the State of the Union on Tuesday night, President Trump said his administration is “taking on the big pharmaceutical companies. Democrats quickly responded by getting to their…
So what should DTC marketers be focusing on?
QUICK READ: DTC ads, especially on TV, are ineffective in driving new Rx’s. DTC still has a use but ads, alone, are not to lead to patients asking for a…
DTC conferences are a waste of time
QUICK READ: DTC conferences are a waste of time and don’t acknowledge the rapid changes of online health seekers. Patients don’t ask about new drugs because of DTC. Too much…