About Me

I’ve been in healthcare marketing for almost 25 years. In that time I’ve worked on the commercialization process for many brands in the DTC and HCP marketing areas.

I love the challenge of working in pharma and biotech and consider myself a strong patient advocate. I have done a lot of work for clients including:

-Qualitative and quantitative research.

-Message development and testing.

-Usability testing and online marketing optimization.

-Liaison between product development and commercialization teams.

-Reviewing metric dashboards and recommending opportunities.

-Data mining for tactical messaging.

I believe I have a pulse on different patient markets because I am a great listener. The opinions on this site are my own but I will never stop telling it like it is.