I’ve been in healthcare marketing for almost 25 years. In that time I’ve worked on the commercialization process for many brands in the DTC and HCP marketing areas.
I love the challenge of working in pharma and biotech and consider myself a strong patient advocate. I have done a lot of work for clients including:
-Qualitative and quantitative research.
-Message development and testing.
-Usability testing and online marketing optimization.
-Liaison between product development and commercialization teams.
-Reviewing metric dashboards and recommending opportunities.
-Data mining for tactical messaging.
I believe I have a pulse on different patient markets because I am a great listener. The opinions on this site are my own but I will never stop telling it like it is.