Approximately 96 million American adults—more than 1 in 3—have prediabetes. Of those with prediabetes, more than 80% don’t know they have it. Prediabetes increases your risk of developing type 2 diabetes, heart disease, and stroke (Source: CDC). Almost half of older adults — more than 26 million people 65 and older — have prediabetes. That’s a clear and present danger to our country.
Advanced economies typically spend about 10% of GDP on keeping their citizens in good health, a share that is rising as populations age. America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. That is unsustainable. However, changes are slowly being implemented that could lower healthcare costs.
Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. In addition, the patient journey is different for each product category and audience. Some will lead to more online research, while others may not.
According to a new report, life expectancy in the United States took another hit in 2021, furthering a dramatic decline from 2020 that was the largest since World War II.
Sixty percent of employees in a recent survey reported experiencing healthcare cost increases that outpaced inflation in the past three years, and 63 percent expect that trend to continue, signaling potential cost challenges in the future. Right now, annual raises are being neutralized by increasing healthcare insurance premiums. If pharma wants to retain people, they may have to develop a solution to lower healthcare insurance premiums.
- The continued emphasis on digital health is overrated but digital health will become an integral part of total patient care.
- To become a vital part of patient care, digital health providers need to provide the medical community with studies that show their value to patient outcomes.
- The rapid advancement in the digital healthcare field brings many advantages and a few problems that shouldn’t be ignored.
Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree.
There’s quite a debate in the CPG world about the investment in digital marketing. While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy.