QUICK READ: In the past, DTC ads were meant to drive new Rx’s but today the path between awareness and action has become more difficult. DTC needs to be implemented…
Category: As I See It
It’s time to fight the number one cost of rising healthcare
QUICK READ: The medical care costs of obesity in the United States are high. In 2008 dollars, these costs were estimated to be $147 billion. Millennials are on track to be the most obese…
What wasn’t discussed at JP Morgan healthcare conference
QUICK READ: The JP Morgon healthcare conference focused on the financial aspect of healthcare but patients were left out. This comes at a time when “a third of U.S. adults…
When your CEO puts shareholders first
QUICK READ: Pharma CEOs, because of compensation, put shareholders first at the expense of patients. AbbVie’s CEO is compensated based on Humira’s patent protection. Wall Street doesn’t really understand the…
The public doesn’t trust pharma
QUICK READ: The February 2019 KFF Health Tracking Poll finds a majority of adults, including seniors, are in favor of many policy options aimed at curbing prescription drug costs. There…
Millennials aren’t prepared for aging parents
QUICK READ: Caring for an aging parent is a compassionate—but often stressful—undertaking. It can take a huge emotional toll on everyone in a family, but for women, who are far…
Fighting our reliance on prescription drugs
SUMMARY: 50% of Americans will be diagnosed with a mental illness or disease in their lifetime and chronic diseases account for 75% of the money our nation spends on health care, yet only…
Online health misinformation
SUMMARY: Health misinformation is so bad that lawmakers, doctors, and health advocates, social media platforms made sweeping policy changes to ban or limit the spread of false health information. There…