SUMMARY:

  • 99 percent of covid-19 deaths in June were among the unvaccinated.
  •  29 percent of Americans said they were unlikely to get vaccinated — up from 24 percent three months earlier.
  • Most workers do not want their own employer to require vaccination, including the vast majority of unvaccinated workers (92%).
  • The authority of state governments to mandate vaccinations is clear — it goes all the way back to a 1905 Supreme Court case.
  • Herd immunity may be impossible because of anti-vaxxers.
Is it time for vaccination mandates?

SUMMARY:

  • Even though the Delta variant of COVID is highly contagious, people are still choosing not to get vaccinated.
  • Concerns about safety, fear of unknown side effects, and misinformation about COVID-19 are some reasons why people may not accept the vaccine.
  • Social media has a lot of health misinformation bet they alone can’t be blamed.
  • The media stories about the FDA. CDC and new drugs have fostered an era of mistrust with some people.
  • DTC marketers need to be more forthcoming when it comes to drug trials and side effects.
What <strong>DTC</strong> marketers can learn from people who refuse a <strong>COVID</strong> vaccination

SUMMARY:

  • Pfizer asks for accelerated approval for a COVID booster shot even though the FDA says it’s unnecessary.
  • From 2016 to 2020, the 14 leading drug companies spent $577 billion on stock buybacks and dividends—$56 billion more than they spent on R&D over the same period.”
  • From 2016 to 2020, compensation for the 14 companies’ top executives totaled $3.2 billion.
  • The drug industry is driven by profits, not by patient’s needs.
Pharma is big business whose goal is to maximize shareholder value

SUMMARY:

  • TV continues to be the dominant channel for DTC advertising.
  • Some of the TV spots for drugs are horrible, and some products should even be on TV because of terrible fair balance.
  • TV ads only drive awareness as the first step for online health seekers. More conversations are happening on social media, and pharma seems to be immune to the conversations.
  • One of the reasons for such bad TV is the lack of talent within DTC marketing.
  • Agencies are equally responsible for bad DTC TV.
There is some really bad <strong>DTC</strong> on <strong>TV</strong>