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DTC Test:TV vs no TV

 HDTVKEY TAKEAWAY: In a test of two markets for a new diabetes drug the market with TV, in the overall mix, scored higher in awareness of our target audience.  Our conclusion was that DTC, via TV, is essential for awareness of new products.

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Posted on September 8, 2016 DTC ReviewPrescription drug DTC marketing

DTC TV ads: Are they effective?

pemberton_main_2372537bKEY TAKEAWAY: DTC TV ads are effective in driving awareness of new Rx products, but to sustain growth marketers need to think multi-channel and measure key product messages with their target audience.

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Posted on September 6, 2016 DTC SpendingFocus on patients

DTC spending on TV is “living in the past”

living in the pastKEY TAKEAWAY: DTC marketers who allocate the biggest part of their DTC budget to TV are living in the past and don’t understand how consumers are making healthcare decisions.

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Posted on June 15, 2016 As I See It
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