KEY TAKEAWAY: Why is most DTC marketing so ineffective? Primarily because DTC marketers are not willing to acknowledge that marketing has changed dramatically in the last five years.
DTC Marketers
POST SUMMARY: Consumers don’t trust big pharma, but hey are going online in bigger numbers to get health information. If we want to be part of the conversation we need to EARN their trust one patient at a time. It’s not going to be easy, but we need to fight for patients at every meeting and within every online digital interaction.