SUMMARY: Can pharma turn around the public perception of the industry and, more importantly, should pharma companies care? I believe they can, but changes are needed from the C suite to implement a culture change.Continue reading
SUMMARY: No company can succeed without employees who care about customers. If pharma doesn’t make an effort to recruit and retain passionate, caring employees than they are in huge trouble.Continue reading
FRIDAY THOUGHT: With changes on the horizon for healthcare and drug pricing under attack pharma companies are going to have to cut expenses. In the past, cutting, costs meant layoffs, a lot of layoffs, and I could see this happening again.Continue reading
KEY TAKEAWAY: As big pharma gets bigger, the one challenge they have mastered is the reduction in administrative burdens they place on managers and employees.Continue reading
IN SUMMARY: When I worked on the Cialis launch I was lucky to have the budget to make our eMarketing campaign a huge success. I realize now that having the budget to really succeed in pharma eMarketing is a rare event.Continue reading
KEY TAKEAWAY: Many of the highest-paying employers in the health-care sector—and the entire S&P 500—were biotech companies, according to an analysis by The Wall Street Journal of annual disclosures for hundreds of big U.S. companies. While pharma may argue that these salaries are needed to attract talented people who take a job for salary alone usually are bound by “golden handcuffs”Continue reading
- The rate at which companies have been creating positions for a chief digital officer, or CDO, has slowed to a trickle
- Just 54 companies, or 2.2%, had created a new CDO position in 2018.
- It’s because, these days, that job is the responsibility of the entire organization.
- Pharma companies continue to view digital as a “tactic” rather than integrate digital into the whole organization.