Talking about what others are afraid to say
It’s been a good week for Bristol Myers Squibb, and it deserves to enjoy it. On October 12, the company said an experimental radiation drug called RYZ101 slowed the growth …
BMS Has a Promising Cancer Drug. Now It Has to Get Out of Its Own Way. Read More
Does DTC marketing really work, and are physicians turning to AI instead of relying on MSL’s? Those are two huge questions that every pharma company faces. It depends on the …
Pharma Marketing: The Rise of AI and Patient Trust Read More
Ask any pharma executive about their talent problem, and you’ll hear about scientists. Chemists, biologists, clinical trial experts. The people who discover and develop the drugs. And yes, that pipeline …
Pharma Has a Talent Problem, and It Isn’t the One You Think Read More
Healthcare marketing has become obsessed with data, metrics, and meetings. Somewhere along the way, I worry we’ve forgotten who we’re supposed to help.
After 21 Years in Healthcare Marketing, I Have Something I Want to Say Read More
Despite all the “trade magazine” awards, pharma DTC struggles compared with other industries. Too many use the excuse “we’re a regulated industry.” Plenty of heavily regulated industries produce work people …
Why Pharma DTC Struggles: A Marketer’s Perspective Read More
Ask pharma executives about their companies, and you’ll hear familiar language: patients first, innovation, collaboration, purpose, people. Ask employees anonymously on Reddit, and you enter a very different pharma industry. Let …
Pharma Employees Have Some Thoughts On Worst Employer Read More
For decades, the pharma launch formula was relatively straightforward: hire a large sales force, buy mountains of data, flood physicians with promotion, spend heavily on conferences, hire agencies, build patient …
Rethinking Pharma Launch Costs for Better Results Read More
Pharma marketing has some of the smartest people in any industry, working under some of the toughest constraints. And yet we keep tripping over the same ten things. Year after …
10 Pharma Marketing Pitfalls and How to Fix Them Read More