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Category: Working in the industry

Let your agency do what they do best

Posted on February 10, 2021February 10, 2021

SUMMARY: There are some excellent digital agencies dedicated to pharma. Greater-Than-One and InTouch Solutions are just a couple. Agencies have experience in leading and developing cutting-edge digital pharma marketing solutions,…

Let your agency do what they do best
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Thursday pharma headlines

Posted on February 4, 2021February 4, 2021

SUMMARY: The industry is facing several challenges on several fronts. Amgen is laying off people because of their poor financial outlook. Merck’s old drugs are under more scrutiny, and anti-vaxxers…

Thursday pharma headlines
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The biggest threat to the pharma industry

Posted on February 3, 2021February 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. It’s reshaping the company to once again focus on patients instead of profits.

The biggest threat to the pharma industry
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Is pharma digital ready?

Posted on January 26, 2021January 26, 2021

SUMMARY: Digital is a way of thinking; it’s not a tactic. To many going digital can mean a ton of opportunities but if you move too quickly you can lose…

Is pharma digital ready?
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Help Wanted: New breed of pharma CEOs

Posted on January 13, 2021January 13, 2021

SUMMARY: The argument that the first rule of business is to make money is becoming more irrelevant in a time of social chaos. Every company is entitled to make a…

Help Wanted: New breed of pharma CEOs
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The future of pharma depends on its employees

Posted on January 7, 2021January 7, 2021

MINUTE READ: Big pharma should take a good, hard look at small biotech companies and try to better understand how they succeed and are able to make strategic decisions faster…

The future of pharma depends on its employees
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10 things DTC marketers should focus on in 2021

Posted on January 4, 2021January 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs.

10 things DTC marketers should focus on in 2021
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Pharma has a long way to go

Posted on December 21, 2020December 21, 2020

It’s hard to believe that 2020 is almost over but goodbye and good riddance. I’m hoping a new leader can restore the CDC and FDA’s trust and that the nationwide…

Pharma has a long way to go
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