GUEST POST – I’m a Senior Director for a top pharmaceutical company here on the East Coast and manage 6 digital marketing people, but I am not going to attend the Digital Pharma East. I would like to share the reasons and give you some pause as to whether you should go or use the time, and money, more wisely.
As you contemplate if Digital Pharma East is worth the money and time, consider this, there will be just as many vendors attending the conference as people from pharma and they are all waiting to pounce on our unallocated budget dollars. In the oast I have found that these vendors are just waiting to get my business card so they can bombard me with emails, phone calls and invitations to connect on LinkedIn.
Now for the meat of my argument. Look at the presenter’s credentials on LinkedIn. Is there anyone there that you would really like to sit sown with and have a cup of coffee with? More importantly has anyone there really set the digital pharmaceutical world on fire? The answer to that is no.
It would cost my travel budget over $30,000 to let my people go to this conference and I just don’t see a clear and compelling reason to attend. Richard is right, we need more passion in our area of expertise and people who are less willing to have their ego’s stroked by presenting generic digital marketing on stage.
Every year it seems to be the same people who present at these conferences and for the life of me, I can’t understand why someone from Intel is presenting when Intel themselves is a floundering brand.
Save your money and use the time to get closer to your audience instead. What works in one company or brand will not work here, but more importantly conferences year after year should make forward improvements in our industry because we are lagging way behind.