In today’s world, there is always a new technology or innovation that is being touted as the next big thing. Plenty of hype surrounds new products, from artificial intelligence to weight loss drugs. However, it is essential to remember that not all hype is created equal. Some hyped products are revolutionary and can change our lives for the better. Others, however, are nothing more than overhyped buzzwords that will never live up to their promises.

Two of the most extensive overhyped products are AI and weight-loss drugs. The media seems intent on promising a magic pill to the public for obesity but the reality of using these drugs is very different.

The dangers of hype are twofold.

First, it can lead to unrealistic expectations. When people are told that new products will change the world, they may start believing they can do things they cannot. This can lead to disappointment and frustration when the technology fails to meet expectations.

Second, hype can lead to decisions that are not sound. When people are convinced that a new product will be a huge success, they may be willing to try it even if there is no clear evidence.

Of course, not all hype is terrible. In some cases, it can raise awareness of new products and generate excitement about their potential. However, it is essential to be critical of hype and research before investing in any new technology.

Here are some tips for separating hype from reality:

• Be skeptical of claims that sound too good to be true. If a new technology is being touted as the “next big thing” and everyone is talking about it, it is probably worth being skeptical. There is a good chance that the hype is outpacing the reality.

• Do your research. Don’t just rely on the marketing materials from the company that is developing the technology. Read independent reviews and articles to get a more balanced view.

• Talk to experts. If you know anyone knowledgeable about the technology, ask them for their opinion. They may be able to give you a more realistic assessment of its potential.

• Be patient. New products often take time to study and determine the results of extended use. Don’t expect them to live up to all of the hype overnight.

I have a network of HCPs that I keep in touch with and are regular readers of this BLOG. I’ve talked to them extensively, and most have said they are seeing more patients turn away from weight loss drugs. When I asked them if a pill form would help, they said, “not if it still has major GI side effects.” Another told me he had had patients who became anemic while on the drug because they lost their appetites.

Here are some additional dangers of hype:

• Hype can lead to security vulnerabilities. When investors and shareholders pressure pharma companies to get approval for new products, it can lead to mistakes. We still don’t understand the percentage of patients experiencing GI side effects.

• Hype can lead to job losses. Some jobs may become obsolete as new products replace common sense and outside intervention.

Overall, it is essential to be aware of the dangers of hype and to think critically about new miracle products. We need more thought leaders communicating about the importance of diet and exercise for weight loss, not some miracle pill.