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Working with agencies

How agencies can help pharma DTC

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The way people make treatment decisions is changing because of COVID. Agencies are responsible for working with clients to implement changes that support brand objectives. It won’t be easy and means changing the mindset from a vendor to a strategic partner.

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Posted on February 3, 2022February 3, 2022 As I See It

Do agencies bear any responsibility for low in Americans’ net ratings of the pharma industry?

KEY IDEA: Ad agencies have had a trust problem since a 2016 study by the Association of National Advertisers revealed illegal agency rebates and other misuses of clients’ money. Do agencies have a duty to “push back” against bad marketing decisions at the expense of possibly losing clients?

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Posted on September 25, 2019September 25, 2019 As I See It
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