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Working with agencies

How agencies can help pharma DTC

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The way people make treatment decisions is changing because of COVID. Agencies are responsible for working with clients to implement changes that support brand objectives. It won’t be easy and means changing the mindset from a vendor to a strategic partner.

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Posted on February 3, 2022February 3, 2022 As I See It

Do agencies bear any responsibility for low in Americans’ net ratings of the pharma industry?

KEY IDEA: Ad agencies have had a trust problem since a 2016 study by the Association of National Advertisers revealed illegal agency rebates and other misuses of clients’ money. Do agencies have a duty to “push back” against bad marketing decisions at the expense of possibly losing clients?

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Posted on September 25, 2019September 25, 2019 As I See It

Will pharma let agencies do great work?

KEY TAKEAWAY:  Agencies, when given the chance, can do great work in DTC marketing, but too often pharma clients cut their budgets to ensure that they barely have enough to “get the job done”.  Today that’s not good enough.

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Posted on July 19, 2017 As I See It

Time for agencies to lead DTC changes

ChangeKEY TAKEAWAY: Agencies can no longer sit on the sidelines and allow poor DTC advertising to continue.  They have to use every resource at their disposal to lead a dramatic shift in DTC strategy through education, collaboration and a refusal to just “get it done” when they know it’s off base.

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Posted on April 20, 2016 Working in the industry

The role of agencies in DTC marketing

partnetshipPOST SUMMARY: DTC marketers are going to have to rely more on more on agencies to help them develop breakthrough DTC marketing campaigns.  However, they need to stop treating agencies like vendors and make them a part of their strategic marketing team.

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Posted on January 8, 2015 Business of the drug industryContrarians POV
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