KEY IDEA: Ad agencies have had a trust problem since a 2016 study by the Association of National Advertisers revealed illegal agency rebates and other misuses of clients’ money. Do…
Tag: Working with agencies
Will pharma let agencies do great work?
KEY TAKEAWAY: Agencies, when given the chance, can do great work in DTC marketing, but too often pharma clients cut their budgets to ensure that they barely have enough to…
Time for agencies to lead DTC changes
KEY TAKEAWAY: Agencies can no longer sit on the sidelines and allow poor DTC advertising to continue. They have to use every resource at their disposal to lead a dramatic…
The role of agencies in DTC marketing
POST SUMMARY: DTC marketers are going to have to rely more on more on agencies to help them develop breakthrough DTC marketing campaigns. However, they need to stop treating agencies…