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Website Metrics

What’s the call to action on DTC?

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TEASER: What DTC marketers and consumers do as the result of seeing a relevant DTC ad differs by a wide margin. DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue.

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Posted on March 29, 2021March 29, 2021 DTC ReviewFocus on patientsHealth information onlinePrescription drug DTC marketing

The most important website metrics

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SUMMARY: Your product website is a window between your brand and target audience. You might not be able to talk to one another, but what your audience does behind that window can tell you a lot about how they’re thinking about your brand.

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Posted on March 5, 2021March 5, 2021 Health information onlinePrescription drug DTC marketing

The most important online metrics

online-marketing-metrics-ts.jpg-e1443658506448KEY TAKEAWAY: Pharma product websites are unique in that they are not eCommerce sites, but rather exist strictly for informational purposes.  Therefore the most important metrics are bounce rate, time on site and number of page views.

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Posted on June 29, 2016 Bad practices
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