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Website Metrics

What’s the call to action on DTC?

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TEASER: What DTC marketers and consumers do as the result of seeing a relevant DTC ad differs by a wide margin. DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue.

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Posted on March 29, 2021March 29, 2021 DTC ReviewFocus on patientsHealth information onlinePrescription drug DTC marketing

The most important website metrics

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SUMMARY: Your product website is a window between your brand and target audience. You might not be able to talk to one another, but what your audience does behind that window can tell you a lot about how they’re thinking about your brand.

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Posted on March 5, 2021March 5, 2021 Health information onlinePrescription drug DTC marketing
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