OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. There is, however, a difference between an evolutionary move to digital and a revolutionary move to digital. Digital marketing is becoming a valuable tool. But the reality is, health care relies on significant in-person engagements, and digital is only one part of the equation.
QUICK READ: Some pharma companies are doing a great job with virtual detailing and experimenting but it would be a mistake to think that virtual detailing will succeed when docs are busy seeing patients again.