- Astra Zenica has been promoting Tagrisso via Twitter with an embedded video, but unless the awareness of the product is high it may be a waste of money.
- The video is eye-catching but…
KEY TAKEAWAY: Breast cancer patients’ perceived knowledge increases and their anxiety decreases by participation in a Twitter social media support group. There are other opportunities as well, but not for all health conditions.
KEY TAKEAWAY: 30% of social media users prefer social care to phoning customer service and this is happening across age groups and income brackets: 17% of people older than 55 prefer social media over the telephone for service, and nearly half of people earning more than $200k per year prefer social media over live interactions for customer service.