A CMI/Compass study in 2013 suggested a dip in physician support for DTC with less than half (48%) indicating that DTC advertising informed, educated, and empowered patients. And, a slight…
Tag: TV DTC Ads
Why TV will remain the first priority for DTC
KEY TAKEAWAYS: -TV will continue to dominate DTC spend due to online ad fraud and fraud at point-of-care. -While only 7% of viewers have asked their doctor about advertised medications TV…
DTC ads: Patients do pay attention but they don’t lead to desired action
KEY TAKEAWAY: Target audiences are paying attention to DTC TV ads, but the results are not what DTC marketers want. DTC TV ads increase awareness of new products and lead…