KEY TAKEAWAY: While TV DTC ads show no sign of declining[inlinetweet prefix=”” tweeter=”” suffix=””] television-advertising sales in the U.S. fell 7.8 percent to $61.8 billion last year, the steepest drop outside of a recession in at least 20 years,[/inlinetweet] while sales at cable networks slumped for the first time in almost a decade. And there‚Äôs no sign of a pickup in 2018, excluding cyclical events like the Olympics and the midterm elections, according to data from Magna Global.