The pharmaceutical industry has been under fire in recent years for a number of reasons, including high drug prices, unethical marketing practices, and concerns about safety. As a result, public trust in the industry has declined significantly.
Trust in Pharma
THE SKINNY: President elect Biden has already started to bring science back to the White House but it’s going to take a lot of time to earn the trust of a skeptical public.
QUICK READ: The belief that the development of a vaccine for coronavirus is being dangerously rushed, in part to improve Donald Trump’s prospects ahead of the presidential election in November are very real. In addition, Avaaz discovered that”global health misinformation spreading networks” had generated roughly 3.8 billion views for their content on Facebook. The peak of this misinformation occurred in April when an estimated 460 million Facebook views were logged.
THE KEY IDEA: Gallup recently posted the results of a poll that showed “the pharmaceutical industry is now the most poorly regarded industry in Americans’ eyes, ranking last on a list of 25 industries that Gallup tests annually”. It would be naive to believe this won’t affect our digital marketing.
SUMMARY: The Times said, “The drugmaker Novartis concealed manipulated data from the Food and Drug Administration while applying for approval of an extremely expensive gene therapy treatment and then delayed reporting the issue.” How could this happen in an industry that relies so much on meetings and data?
TODAY”S DATA POINT: In the July 8-10 poll of 1,988 registered voters the pharma industry was the subject of intense ire. Three in 4 voters say they have little or no confidence in drug companies to reduce costs; over half say they don’t trust pharmaceutical companies at all.