Pharma websites 101

html-magnifying-glass-225x300A LinkedIn colleague of mine yesterday reminded me that there still are a number of pharma product websites which do not render correctly in browsers like Chrome and Safari.  Frankly, that is inexcusable because you only have one chance to make a first impression and patients are using product websites as they evaluate medications.  Here is a list of basic website operation for marketers so that they can ensure their digital marketing drives patient behavior. Continue reading