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Tepezza

Frequency on pharma TV too high

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Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too many times when watching TV,” according to a new study by Audience Project. Nowhere is this more evident than in pharma TV ads like Tepezza.

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Posted on February 24, 2022February 24, 2022 As I See ItBad practices

Horizon pharma’s bad DTC decision

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Thyroid eye disease affects more women than men, although men are more likely to have severe illnesses. The exact prevalence of thyroid eye disease is not known, but is estimated to be 16 per 100,000 women in the general population, and 2.9 per 100,000 men in the general population. So why in the hell is Tepezza running TV ads?

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Posted on January 17, 2022January 17, 2022 DTC Review
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