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Super Bowl

DTC TV ads show just how bad agencies really are

imagesKEY TAKEAWAY:  Some viewers of the Super Bowl said pharma ads addressing not-so-pleasant bodily functions during Sunday’s broadcast missed the mark.  What missed the mark, however, was not the placement of the ads but the creative execution, which, although I’m sure was tested to the Nth degree, just didn’t make “common sense”.

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Posted on February 9, 2016February 9, 2016 DTC Spending
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