QUICK READ: Twitter has finally decided to fact-check someone who has made over 20,000 false statements but Facebook feels “it’s not their job” to fact check posts. Political claims are one thing but misleading healthcare claims is quite another that could lead to serious consequences.
KEY IDEA: 72% of online U.S. Adults have looked for health information online in the past year, and a similar proportion of European online consumers are social health users. Moreover, a recent study found that adoption of physician-only social networks by European doctors almost doubled in 2012. Should pharma companies engage with their audiences and become part of the conversation and what are the barriers to using social media marketing for pharma?