SUMMARY: The Facebook whistleblower lawsuit can be summed up in one sentence: Facebook prioritizes engagement above all else because it leads to more profits even if that engagement containing inflammatory information.
QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. I also found an abundance of medication misinformation based on personal experiences and hearsay.
SUMMARY: Social media continues to be used by online health seekers, but there is also a high level of health misinformation. Using social media for DTC can be effective if you have a story to tell in short messages. Still, DTC marketers should be aware of what’s being said around certain health conditions via social media.
- 74% of Americans think the integrity of mainstream social media sites are diminishing and are less likely to use them to find trusted information. (Source: Tapatalk)
- 80% trust responses on a specialized forum more than those on Facebook
- 72% say forums are more reliable for trustworthy information.
If you search the Web you’re going to find a lot of statistics on social media and health, but what you’re not going to find is how and why people are using social media for health. The truth is we really don’t know how consumers are using social media when it comes to making health choices. There is a lot of work, research, to be done, but according to Kelton only 6% of visits to a pharma site were from social media. However, here are some reasons to even question that data point.