Why pharma marketers must focus more on content

google-hummingbird-featured-300x142According to Search Engine Land “if there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly every innovation in search — algorithm updates like Google Hummingbird, SERP enhancements, social integrations — was aimed at creating a better experience for the searcher. These innovations require SEO marketers to think more closely about the value their content creates for users and to take the technical steps that communicate that value to the search engines. ” ¬†What this means for DTC marketers is that a lot of money used for search engine marketing could be wasted. Continue reading