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Sales Domination

Pharma is obsessed with dominating

  • Companies that live in such a zero-sum world don’t “earn market share” from a competitor, they “conquer the market.”
  • They don’t just serve their customers, they “capture” them and they don’t treat them like customers.
  • It’s easier to buy competitors than invest in R&D now.
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Posted on January 28, 2019January 28, 2019 As I See ItBusiness of the drug industryContrarians POV
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