Quality of life & prescription drugs

baby_boomers_bikingThis week, among the many press releases I receive, was some information that indicated that cancer patients would choose less aggressive  treatments because of potential side effects.  This tells me that today, patients are more worried about quality of life when it comes to choosing healthcare treatments. This is something that all DTC marketers need to note because all the DTC ads in the world are not going to overcome a list of really bad potential side effects. Continue reading