KEY TAKEAWAY: ROI driven strategies can be in direct competition with patient needs and wants and erode trust pharma companies even further. By executing a DTC strategy that is more…
Tag: ROI
Can DTC marketers withstand the dreaded ROI storm?
POST SUMMARY: In 2014, Express Scripts knocked 48 branded drugs off of its formulary, and it upped this number to 66 for 2015. The model of high drug prices could be…
Want proof of ROI? Look at surviving cancer patients
POST SUMMARY: Cancer Research UK analysis showed that in 1971-2, 50% of people diagnosed with cancer died within a year. Now 50% survive for at least a decade – up from…