Random marketing data via social media may not be applicable for your product/health condition. Marketers need to ask “why?” and “what does this include?” Perfect example is the latest health…
Tag: Research
Listening to physicians in research (findings)
Physicians do spend time online, but their number one site is still Medscape. They don’t have the time to connect with patients with social media and don’t see the value. Drug…
Online health seekers on the use of social media
KEY TAKEAWAY: Online health seekers are using social media as a resource for health information, but because of privacy issues they are not posting questions. The primary utility of social…
Mobile Health Research Results
The results from an online quantitative survey reveal what patients REALLY think of mobile health and they do not align with the current “buzz” around the channel. n=1774
Patients sound off and they’re angry!
KEY TAKEAWAY: I was invited to attend a focus group panel on health care in Weston, Florida and was not prepared for the anger and frustration I heard from the…
Research: Searching for online health information
KEY TAKEAWAY: There is still a lot of frustration in the search for online health information among all demographic segments. While pharma sites were seen as adding some value the…