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Research findings on DTC TV advertising

IN SUMMARY: Most patient’s are not paying attention to DTC TV ads and when they do they are going online to learn more but pharma is being left out of the “conversation” because they don’t provide the information that people want to ask their doctor for an Rx.

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Posted on May 20, 2019May 20, 2019 Focus on patientsPatients VoicePrescription drug DTC marketing
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