We-care-about-YOUToo many people spend their whole career’s caring far too much about offending people, worrying if they cool enough for them, or asking themselves if they are judging me.  There comes a point in time when you can’t take it anymore because it’s stupid, and it’s not good for patients who are too damn important to ignore. At some companies it has made some DTC marketers  a punching bag–  a flighty, nervous wuss. But worse than that, it has made me some marketers who don’t take a stand for anything even though they it’s what’s best for patients. It has made too many people who stand in the middle for fear of alienating others. Moving forward you need to be able to say  “No more. Not today. “