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Programmatic Ad Fraud

Pharma running online ads on vaccine misinformation sites

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SUMMARY: More than 42,000 programmatic ads from 4,315 brands are running on websites spouting misinformation about the vaccine and COVIDĀ over the past year. Included in the programmatic ad errors is Pfizer, who developed a leading COVID vaccine. When will pharma stop using programmatic online ads?

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Posted on February 19, 2021February 19, 2021 Bad practicesin the news

Pharma throwing money away on digital ads

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SUMMARY: Digital ad spend in pharmaceutical brands is up 111% so far in 2020 and 80% of that money is being thrown away by fraud and the popularity of programmatic advertising.

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Posted on February 1, 2021February 1, 2021 Bad practicesBusiness of the drug industryDTC Spending
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