SUMMARY: In a recent study by The Harris Poll on behalf of TIME, the overwhelming majority of Americans (78%) admitted to delaying routine medical services and health care appointments due to the coronavirus pandemic. The health care industry should invest more in patient outreach, communication and education.

KEY TAKEAWAY: Chronic diseases, such as heart disease, cancer, and diabetes, are responsible for 7 of every 10 deaths among Americans each year and account for 75% of the nation’s health spending. These [inlinetweet prefix=”” tweeter=”” suffix=””]chronic diseases can be largely preventable through close partnership with a healthcare team, or can be detected through appropriate screenings[/inlinetweet], when treatment works best.  So why don’t insurers help their customers by suggesting more preventative care?