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Physician dinners

Doctors and dinners…

doctor dinnerKEY TAKEAWAY: Doctors do not prescribe more branded drugs because of a “free dinner”.  It’s because that, while at dinner, they are exposed to peer to peer presentations that increase their knowledge and help them better understand a drug’s benefit in patients.

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Posted on June 21, 2016 As I See ItBusiness of the drug industryMarketing to health care professionals
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