QUICK READ: Almost every pharma company is working on a treatment/vaccine for COVID-19 and some have even formed alliances with each other to speed development. If they develop new treatments for the virus will people once again hold pharma companies in high regards?
Pharma’s reputation
KEY TAKEAWAY: People don’t trust pharma companies and pharma companies, it seems, could care less which is one of the reasons why DTC marketing is becoming less effective.
KEY TAKEAWAY: Surpising, was how STST news referred to the pharma reputation study that seemed to indicate that pharma’s reputation is intact. Those patients, and caregivers, who experience the damage of high drug prices know first hand how the costs of certain drugs can drive them into bankruptcy.
KEY TAKEAWAY: The headlines, when it comes to the pharma business, have not been kind with an emphasis on everything to high drug prices to declining sales of biopharma companies that were once the darlings of Wall Street. Data won’t help, it’s time to walk the walk .