• There is a significant gap between patient expectations and pharma company services when it comes to prescription drugs.
  • Patients want pharma companies to “help them” learn about and manage their health problems.
  • They also want pharma to provide clear and easy to understand content about their products.
  • Real patient stories score very high in credibility and pharma should try and “connect” these people online.
  • Patients want a source to “turn to” when they have a question about their medication beyond their doctor or pharmacist.

KEY TAKEAWAY: According to DRG [inlinetweet prefix=”” tweeter=”” suffix=””]31% of adults leave a website if they can’t get the information they want in a couple of clicks[/inlinetweet] and 45% of online adults don’t trust online information because of fake news.  Pharma is letting these opportunities go down the drain.