• There is a significant gap between patient expectations and pharma company services when it comes to prescription drugs.
• Patients want pharma companies to “help them” learn about and manage their health problems.
• They also want pharma to provide clear and easy to understand content about their products.
• Real patient stories score very high in credibility and pharma should try and “connect” these people online.
• Patients want a source to “turn to” when they have a question about their medication beyond their doctor or pharmacist.

KEY TAKEAWAY: Pharma product websites, according to the latest qualitative research, are still not providing people with the information that drives them into their doctor’s office to ask for a prescription.