KEY DATA: According to DRG research share of physicians seeing reps in-person dropped from 67% to 54%. Most notably, physician respondents highlighted a time crunch as the primary cause for…
Tag: Pharma sales reps
How can pharma help patients when they are not helping physicians?
KEY TAKEAWAY: Manhattan Research study finds that pharma sales tactics haven’t kept pace with the evolving behavior and information needs of today’s physicians. In addition KRC Research found that Most physicians…
Is the pharma sales force still needed?
KEY TAKEAWAY: The percentage of physicians who do not permit access to medical industry salespeople, who include device-maker reps, has grown to 36.5% in 2016, up from 22.9% in 2010, according…