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Pharma rock stars

If you want to be a rock star join a band

rock-star3KEY THOUGHT: Designating someone a “rock star” because of something they have done is as common as a McDonald’s burger.  If we are lucky enough to have the resources we need to succeed in DTC marketing we should not be designated “rock stars” as there are too many other challenges ahead.

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Posted on June 7, 2016 As I See It
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