SUMMARY: Can pharma turn around the public perception of the industry and, more importantly, should pharma companies care? I believe they can, but changes are needed from the C suite to implement a culture change.
Pharma Industry Change
- The pharma industry cannot continue “business as usual”.
- Patients have too many treatment options and feel pharma “is the enemy”.
- The industry continues to ignore the most serious patients in need.
- DTC tries too hard to sell.