The pharma industry is a complex and controversial one. On the one hand, it is responsible for developing and manufacturing lifesaving drugs and vaccines. On the other hand, it has been criticized for its high drug prices, aggressive marketing tactics, and questionable research practices. Can you be critical about an industry you love?
SUMMARY: Can pharma turn around the public perception of the industry and, more importantly, should pharma companies care? I believe they can, but changes are needed from the C suite to implement a culture change.