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Pharma DTC TV

So what should DTC marketers be focusing on?

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QUICK READ:

  • DTC ads, especially on TV, are ineffective in driving new Rx’s.
  • DTC still has a use but ads, alone, are not to lead to patients asking for a brand.
  • Digital has to be deeply integrated into DTC marketing.
  • TV dollars need to be reallocated to digital (pull).
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Posted on February 4, 2020February 4, 2020 As I See ItHealth information onlinePrescription drug DTC marketing
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