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Pharma Digital Transformations

Can pharma become a digital industry?

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QUICK SUMMARY: Projections that pharma is going to increase its digital ad spending are premature until we have a better understanding of how they did through the pandemic. It is a good time, however, to reviews all marketing tactics and review the spending against brand objectives and patient needs.

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Posted on April 29, 2020April 29, 2020 in the newsWorking in the industry

Digital transformation in pharma is taking a long time

THOUGHT: Digital “transformation” within pharma is taking a long time. The reasons for the delay are complex such as organizational culture and investments in infrastructure. It’s also hard to become digital when digital is a moving target.

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Posted on September 16, 2019September 16, 2019 Article SummaryAs I See It
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