KEY TAKEAWAY: Digital marketing is not a bunch of tactics, but rather a way to think about how patients are making healthcare decisions.
Tag: Pharma digital marketing
Pharma: Leadership is the most decisive factor for a digital program’s success or failure.
According to McKinsey Global Survey results executives most often attribute the success of digital programs to managerial factors—senior management’s interest and attention, internal leadership, good program management, and alignment between…
Barriers to digital marketing excellence within pharma
KEY TAKEAWAY: Why can’t pharma achieve digital excellence and become a marketing leader rather than a follower? There is no one simple answer to that question, but the core…
Pharma low on the list of digital marketing
From a report from Capgemini Consulting comes this summary of pharma digital marketing; Some companies are what we call the “Digirati.” They have the digital maturity not only to build…