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DTC marketing reliance on TV is puzzling

KEY TAKEAWAY: DTC marketers continue to spend heavily on TV, despite data from Princeton Research Associates for PhRMA [inlinetweet prefix=”” tweeter=”” suffix=””]only 11% of all adults has asked for an advertised prescription medication [/inlinetweet]and only 38% have talked to a doctor about an advertised medication. Excuse me?

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Posted on August 30, 2017 As I See ItDigital HealthWorking in the industry
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