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Pharma Digital Ad Spending

Projections on pharma digital ad spending wrong

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GOOD MORNING: eMarketer is promoting a report on pharma’s projected digital ad spending in the coming year, and from my conversations with pharma insiders, it’s wrong. There will be an investment in new digital platforms but display and search spending, I believe, are going to decline.

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Posted on October 19, 2020October 19, 2020 Working in the industry
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