A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea?
Pharma and social media
KEY TAKEAWAY: The key advantage of social media is that allows one-one conversations with your audience, but a recent audit of pharma’s activity on Twitter indicates that they are using the social media platform as another way to broadcast content.
POST SUMMARY: We need to understand “why” patients are using social media for health, what THEY want and need and how social media impacts healthcare decision making.