- 91% of brands have moved at least a part of their digital marketing operations in-house. (Source: Search Engine Journal)
- Cost efficiency, greater control, and increased transparency are amongst the biggest reasons for in-housing.
- 56% of respondents say a lack of existing talent and skills to build a competent in-house team in the biggest obstacle.
KEY IDEA: Agencies make a lot of money from pharma companies, but they can no longer to afford the industry we love be dragged down by companies that continue to make decisions. We have to be honest and open and tell pharma that they continue to dig deeper holes even as they talk about being patient centric. Continue reading