QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. There is a lot of downside to letting your main ad agency do your digital work.

  •  91% of brands have moved at least a part of their digital marketing operations in-house. (Source: Search Engine Journal)
  • Cost efficiency, greater control, and increased transparency are amongst the biggest reasons for in-housing.
  •  56% of respondents say a lack of existing talent and skills to build a competent in-house team in the biggest obstacle.