KEY TAKEAWAY: A two minute story on the evening news about a new cancer drug doesn’t answer enough questions for people who may want to know more before meeting with…
Tag: Patients
What do patients want?
KEY TAKEAWAY: There are two things that today’s patients’ want in health care; empathy and to be heard. Pharma has to find a way to take a more empathetic approach…
Can drug makers market to people rather than market segments?
Post Summary: Drug marketers should stop looking at patients as “market segments” and learn to engage each patient and treat them as a valued customer. It involves a deep empathetic…