KEY TAKEAWAY:Over the past 12–18 months, [inlinetweet prefix=”” tweeter=”” suffix=””]61% of marketers say they’ve become more focused on evolving from a traditional marketing structure to roles aligned with a customer journey strategy[/inlinetweet] . Recent years have introduced a slew of new positions, ranging from “customer experience analyst” to “lifecycle marketing. DTC marketing should be aligned around the patient journey, not just traditional marketing.