KEY TAKEAWAY: Patient insights should not only focus on prospects, it should focus current patient satisfaction of your brand/company as pharma cannot afford to lose one customer.
Tag: Patient Insights
Having patient insights not enough….
POST SUMMARY: Having a patient insights person is not enough today, you need to execute on the insights, but expect bumps in the road along the way.
Patient insight essential for digital marketing
POST SUMMARY: It’s essential for pharma digital marketers to have and in depth understanding of patients including, why they chose our product, what barriers are needed to overcome to stay…