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Patient insights via social media

Pharma and social media: A qualitative look

analysis social mediaKEY TAKEAWAY: Analysis of two social media accounts, Twitter and Pinterest, show that the majority of followers were either industry people (media, agencies) and that patent followers were not engaging with the pharma brand. However levels of engagement vary by condition.

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Posted on May 12, 2015 Focus on patientsHealth information onlineInternetSocial media and healthcare

DTC marketers: listen to your audience via social media

tumblr_static_are-you-listeningPOST SUMMARY:  DTC marketers can learn a lot if they just listen to their target audience via social media as it can yield a wealth of information and patient insights into current marketing messages.

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Posted on September 11, 2014 Focus on patientsInternetSocial media and healthcare
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