- Patient centricity is not as important as shareholders and Wall Street.
- CEO’s are often compensated on financial metrics and focus on the balance sheet.
- Patient centricity starts with an organizations people but Millennials are avoiding careers in pharma because of the culture.
KEY TAKEAWAY: According to IMS a majority of companies have attempted patient-centric initiatives but only a third have reported any success. We keep hearing about patient centricity but the pressure on sales has ensured that most patient centric strategies are too much about conversion than helping patients. Continue reading