The traditional focus on profit has long been the driving force behind many decisions in the pharmaceutical industry. While financial sustainability is essential, an overemphasis on profits can overshadow the primary mission of healthcare: improving patient outcomes. As we navigate an era marked by rapid advancements in medical science and a heightened awareness of patient needs, we in the pharmaceutical sector must shift our perspective. We must become the catalysts for change, steering our organizations towards a more patient-centric approach.