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Out of the box thinking

Don’t trap new marketing in old media

Say, you love the Velvet Underground. You don’t listen to Sweet Jane on repeat.
You want to hear something *like* it. New; but with that same raspy drone. How do you do that? For about 90 million people, the answer is Spotify.  Playlists are novel media for novel marketing.  We just happen to prove it in pharma.

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Posted on August 13, 2018 Guest Post
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